My Story, My Mission, My Vision
My Story, My Mission, My Vision
On this World Environment Day, I wanted to share my story.
Much environmental messaging comes across as (slightly) negative – we’ve got to stop doing / reduce / prevent XYZ or it’ll devastating for us / the planet / wildlife / oceans. And yes, this is true. It is important to change. But negativity & fear don’t motivate most people. It can be much more inspiring to focus on the positive… to have something wonderful to aim for.
So, I thought I’d share how I got involved in environmental management (My Story), what I’m trying to achieve (My Vision) and how I go about this (My Mission).
My Story
My Story begins with me, aged 10, sitting on the floor in front of the TV watching the wonderful David Attenborough’s Life on Earth. This series was so inspirational to me, seeing the beautiful world around us, its diversity & fragility. We are so lucky to live here & benefit from...