My Why – Why I am an Environmental Consultant

My Why I'm reading a lot of business books at the moment - strategy, marketing, sales & psychology. The latest is putting the WHY into our business…. in developing our strategy, we should Start with Why. For me it's about improving the environment.   I was mesmerised by the wonderful David Attenborough when I was a kid. I knew it was my calling - to improve the environment ... & to make a living out of it!   - Diverse ecosystems - beautiful places to visit & of course to live. - Healthy air, healthy people. - Fabulous plants & creatures. - You don't have to travel far & wide to see beautiful things. The world is an amazing place & we all have to look after it.   My consultancy Eshcon puts the environment at the core of business. Indeed it is my mission to make environmental management the business norm.   I didn’t want to change the world by being an environmental campaigner. I wanted to do it in more pragmatic...
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Overcoming the Challenges to Environmental Management

Overcoming the Challenges to Environmental Management

Overcoming the Challenges to Environmental Management There are many challenges to environmental management in business, some external but more often coming from within. Here are my thoughts on overcoming some of these challenges.   Make it your USP and gain competitive advantage Customers and clients expect their suppliers to do an element of environmental management, from carbon footprint calculations to ISO 14001-certified Environmental Management Systems. So take the initiative: use it as your USP to differentiate yourself from your competitors; show customers you reflect their values, and use this to win business.   Overcome your short-termism Most organisations (private & public) tend to focus on the short-term - budgets, pay-back periods, share price, terms of office, KPIs etc. To truly understand the risks & opportunities for your business, thinking a bit longer term makes sense.   A sustainable business should engage with everyone it works with to look at, and reward, longer-term results. Why exclude energy efficiency projects that have a pay-back period of 2 years? Why aren’t the...
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