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What is the Problem

The emphasis on affordability might raise concerns about quality perception among consumers who associate Stokers with high standards, risking the brand's premium image

A Report of the Surgeon General: Preventing Tobacco Use among Youth and Young Adults

But lets start with the sobering facts about lighting up

Studies such as these suggest that established measures may be reaching a point of diminishing returns, subsequently raising interest in alternative endgame strategies, such as limiting nicotine levels, raising the pH of inhaled smoke, driving prices upward, or even setting a cutoff banning smoking for young adults altogether [ 81 ]