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A typical PET scan of nicotinic receptors in human brains shows the difference between smokers and non-smokers (adults or teens)
At a minimum, an e-cigarette manufacturer should show that the flavor itself is safe, helps smokers switch completely from combustible cigarettes, and does not attract youth before a product is allowed to go to market
Additional Resources Impact of The Real Cost Media Campaign on Youth Smoking Initiation Cost-Effectiveness Analysis of The Real Cost Campaign's Effect on Smoking Prevention, American Journal of Preventive Medicine How The Real Cost successfully changed youth's risk perceptions and beliefs about smoking, American Journal of Health Promotion Findings on the target audience's awareness, PLOS ONE (2015) Evidence of youth receptivity to the ads during message pretesting, Journal of Health Communication 1
Tradesman 15
The number of young smokers started increasing immediately the government became reluctant and allowed such messages to be withdrawn from televisions and radios
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