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If you were alive and in America in 1968, you might remember the phrase Youve Come A Long Way, Baby. It was an advertising slogan for a brand of cigarettes, known as Virginia Slims

It is now a mainstay of the JR portfolio and a favorite for anyone seeking a full-bodied smoke

This randomized trial found that ENDS with nicotine delivery approaching that of a cigarette are more effective in helping ambivalent smokers to quit cigarette smoking

Electronic cigarettes, also known as e-cigarettes or vape pens, are increasingly popular

Funding Research reported in this publication was supported by P50CA180907-03S1, K01CA253234 (MJB), and R21CA234968 (MJB) from the National Cancer Institute and the FDA Center for Tobacco Products (CTP)