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The name Project Sunset is derived from a tobacco industry scheme in the 1990s to renormalize smoking, which they called Project Sunrise. Project Sunset is grounded in the understanding that the tobacco epidemic is caused by the actions of the tobacco industry

Thats the standard pack size for most major brands out there.The box might be a soft pack or a flip-top

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If youre interested in reading more stories on company and brand naming you can check the related naming article on the popular Zippo lighters or something not so related like the naming of the Visa bank cards.

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