The provincial tax is the most expensive variable
In 2022, more than half of young people reported watching popular previous tobacco-offenders like SpongeBob SquarePants, Stranger Things, Family Guy, Squid Game, and The Simpsons. Young people have vast libraries of popular streaming content rife with tobacco imagery available at their fingertips a major concern given the tendency to binge-watch popular shows and links between exposure and tobacco use
Advertisements depicting vibrant, fun young people relaxing with their favorite product may be similar to cigarette marketing from decades past, but online platforms enable their messages to spread further and more quickly
"Watch: Mini mart workers selling illegal cigarettes confront BBC reporter"
For pre rolls, this means boxes that provide a snug fit, maintain freshness, and resist external damage