Cigarette corporations are even updating their narratives with new slogans: Philip Morris International is promoting a smoke-free future and BAT is promising A Better Tomorrow. But the public and policymakers must not forget how the tobacco industry knowingly denied the cancer link, misleadingly promoted new products as having health benefits, contested the harms of secondhand smoke, set up an organization to produce research that aligned with its interests and purported that nicotine was not addictive, despite knowing otherwise
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Their marketing tactics were pointed, targeting segregated colleges and universities, Black periodicals, and Black radio shows
In addition to sweet flavours and its sleek, flash drive-like design, Juul is notable for popularising what are known as nicotine salts, a smoother form of nicotine than what was contained in earlier e-cigarettes, according to Juuls own patents and outside research on their formula
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