This one's a classic, alright
This spot, prepared by Newell-Emmett Advertising, also incorporated the abbreviation gimmick pioneered by Lucky Strike and ran on Perry Comos Chesterfield Supper Club, again stressing mild: ALAN LADD (2) ANNC: Yknow, if you were to visit rugged Alan Ladd on the Paramount lot in Hollywood where hes just completed that picture of adventure and intrigue, Saigon, youd find that Alan Ladd is one of the millions of Chesterfield smokers
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considerable fear about their doing as I said, until some of the soldiers appeared, and helped to dispel this fear by confirming what I had said
Now, in the real world, we know the opposite is usually true