Introduction Restricting tobacco advertising, promotion, and sponsorship (TAPS) is an effective tobacco control measure recommended by the World Health Organizations Framework Convention on Tobacco Control [ By prohibiting the use of logos, colors, brand imagery and promotion, plain packaging is a recognized tobacco control measure to prevent the use of packs as a marketing tool and to increase the effectiveness of health warning labels [ Mexico has observed a decrease in smoking prevalence since 2004 [ Methods Study Design We contracted with Berumen Y Asociados, a Mexican research company, to conduct small focus group discussions (FGDs) with adolescents and young adults in November 2018 in Mexico City, separated by gender (male, female), smoking status (smokers, non-smokers), and socioeconomic status (SES) (low, mid/high)
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