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Nearly 85% of all non-Hispanic Black smokers use menthol cigarettes, compared to 30% of non-Hispanic white smokers, per the FDA

Pro-e-cigarette content can increase perceptions that e-cigarettes are stylish, popular, safe for use, and have a pleasurable taste and smell

He has strong experience in consumer behaviour research, footfall analysis, category management studies, and competitive retail benchmarking for clients across FMCG majors, retail chains, and digital commerce platforms

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