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This blend of a high puff count and a rechargeable battery offers exceptional convenience and value

However, unlike health campaigns which targeted adults as individuals capable of making unhealthy choices, rendering the adults themselves a threat to the nations health, the threats featured in these campaigns were positioned as external to the children

The EVO range includes tobacco-led, menthol, and capsule-style options, so adult users can choose a flavour profile that suits their usual preference

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The 2025 NYTS data files, containing a dataset, format library, codebook, questionnaire, and methodology report, are publicly available for researchers, public health professionals, and other stakeholders to access and use in accordance with appropriate data use guidelines