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With 39% of Serbians admitting to smoking in 2023, this Balkan country tops the leaderboard, despite the number of smokers decreasing by 0.8% since 2020

From the early 1970s onwards, B&W started to sponsor the brand via the Vel's Parnelli Jones Racing team in autosport championships such as the United States Auto Club and Formula 1 to give the brand a more "masculine" additude, similar to Marlboro

The brand gained popularity for blending Turkish and Virginia tobacco, creating a flavour profile that differentiated it from competitors

According to nationalacademies.org, the National Academies of Science, Engineering and Medicine provides independent, objective advice to spark progress and advance science, engineering and medicine for the benefit of society namely, us, the consumer

When you change availability, you can change the smoking habits of individuals. SOURCE: American Journal of Public Health, online February 16, 2017.