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Smokers and quitters visiting QuitNow's Quitting Methods page (12/01/13 screenshot) are told that: "Research shows if you're addicted to smoking and use these medications properly, you can double your chances of quitting successfully." The word "your" clearly implies population level effectiveness over how most smokers normally attempt to quit (cold turkey), not clinical efficacy over a quitter who joined a study seeking free medication, but who was given a look-a-like placebo quitting product instead

Tobacco Taste Close your eyes and take a puff

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Bloustein School of Planning and Public Policy at Rutgers University, where she is a Faculty Fellow

The fact that the generational ban goes into effect in January could help cement the policy, Davies said: "What we know about tobacco policies is that support for them increases after they come into place, because people get used to them." Among people age 30 or younger in England, the generational ban could bring smoking rates below 5% by 2049, his research shows