Alter Ego Italy TF Fast Color 10" (Choose Your Color) Body Wash Now introducing the Ash Blue

Now introducing the Ash Blue family

Durable design resists tearing during use

resulting in hair that exudes radiance and polish

The perfect hybrid of dry shampoo and hairspray that builds invisible

Its unique formulation targets hair loss

Alter Ego Italy TF Fast Color 10" (Choose Your Color) Body Wash Now introducing the Ash BlueAlter Ego Italy Technofruit Color is a permanent ammonia cream color with 122 intermixable shades across 24 color families. Covers up to 100% gray hair, lightens up to 5 levels, and nourishes with a Keratin Delivery System featuring Mangosteen, Coconut Oil, Cotton Oil, and Honey for vibrant, brilliant color and total coverage. PPD free formula. Easy to mix and apply with a creamy, conditioning texture.